Philosophy in the flesh: How philosophical view of embodiment motivates public compliance with health recommendations during the COVID-19 crisis

Philosophical view of embodiment, one of the most influential hypotheses in cognitive science, postulates that sensorimotor experiences and bodily states influence people's behavior, cognition, and emotion. Despite embodiment theory addressing the basic experiences of cognitive life, there is a paucity of information available regarding the health consequences of holding such a philosophic belief. In the current investigation, we examined a new idea that embodiment theory leads people to believe in the central role of physical body in shaping cognitive processes and mental activities, which can in turn alter individuals' motivation to comply with preventive measures to the COVID-19. In Study 1, participants who were primed with theories of embodied cognition (vs. Cartesian dualism) self-reported more compliance with safety-promoting measures surrounding the new coronavirus disease. Extending beyond self-report measures, Study 2 focused on an actual virus-mitigation behavior. The results showed that participants primed with philosophic conceptions of embodiment (vs. dualism) were more likely to choose face masks (vs. pencils) as a gift. These findings suggest that the philosophical view of embodiment not only offers scientifically valuable insight into the mechanics of cognitive processing, but increases people's willingness to follow non-pharmaceutical containment measures in the fight against the COVID-19 pandemic.