The role of online news and social media in preventive action in times of infodemic from a social capital perspective: The case of the COVID-19 pandemic in South Korea

Infodemic, the spread of false information during the COVID-19 pandemic, has been raised as one of the major concerns aggravating the confusion in the global society. In this regard, the role of media as an information channel in delivering the reliable information and motivating the active participation of citizens in complying with government’s preventive actions becomes much more important. In this study, the role of online news and social media on people’s preventive actions considering the role of trust in citizens and government from the perspective of social capital is investigated. For the empirical study, a structural equation modeling is employed by using survey material gathered from South Korea in the early days of the COVID-19 outbreak. South Korea was selected as its COVID-19 prevention strategy focused not only on the provision of medical support, but also on the enhancement of social trust through active engagement with people through media channels. Our results reveal that the perceived characteristics of online news and social media influence preventive actions through the trust in citizens or in government. In addition, while online news media enhances trust in both the citizens and the government, social media only influences trust in citizens. Based on our findings, the role of media in preventing the spread of COVID-19 is dicussed.