Do you see what I see? Images of the COVID-19 pandemic through the lens of Google

During times of crisis, information access is crucial. Given the opaque processes behind modern search engines, it is important to understand the extent to which the “picture” of the Covid-19 pandemic accessed by users differs. We explore variations in what users “see” concerning the pandemic through Google image search, using a two-step approach. First, we crowdsource a search task to users in four regions of Europe, asking them to help us create a photo documentary of Covid-19 by providing image search queries. Analysing the queries, we find five common themes describing information needs. Next, we study three sources of variation – users’ information needs, their geo-locations and query languages – and analyse their influences on the similarity of results. We find that users see the pandemic differently depending on where they live, as evidenced by the 46% similarity across results. When users expressed a given query in different languages, there was no overlap for most of the results. Our analysis suggests that localisation plays a major role in the (dis)similarity of results, and provides evidence of the diverse “picture” of the pandemic seen through Google.