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Touch, threats, and transactions: Pandemic influences on consumer responses and the mediating role of touch likelihood when shopping for fruits and vegetables

The COVID-19 pandemic has influenced consumer behavior in numerous ways. Most of the public health measures have centered around minimizing social contact and physical touch. In the present study, we investigate the impact of such touch restrictions, introduced during the pandemic, on consumers’ sho...

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Detalles Bibliográficos
Autores principales: Otterbring, Tobias, Bhatnagar, Roopali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: The Author(s). Published by Elsevier Ltd. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759706/
https://www.ncbi.nlm.nih.gov/pubmed/36567892
http://dx.doi.org/10.1016/j.foodqual.2021.104461