Beyond technology adoption: Examining home energy management systems, energy burdens and climate change perceptions during COVID-19 pandemic

The COVID-19 pandemic has rapidly changed our lives. While the global impacts of the pandemic are shocking, the implications for energy burdens, climate policy, and energy efficiency are salient. This study examines income differences in the acceptance of and willingness to pay for home energy management systems during the COVID-19 pandemic among 632 residents in New York. Additionally, this study examines energy profiles, energy burdens, climate change issues, risk perceptions, and social-psychological factors. Compared with low-income households, our findings suggest that high-income households use more energy, have higher utility bills during quarantine mandates, perceive a higher risk of COVID-19 infection, and perceive climate change issues to be better than before. Low-income households, however, experience the highest energy burdens. Regarding HEMS acceptance, high-income households are more willing to adopt energy and well-being-promoting features of HEMS and more willing to pay a higher monthly fee for all the features than other income groups. Overall, participants were more willing to pay a higher price for the energy features than the well-being-promoting features. Low-income households indicate lower social norms, personal norms, and perceived behavioral control over adopting HEMS; they also perceive HEMS to be more difficult to use and less useful. Higher-income households express a higher trust in utilities than low-income households. Surprisingly, cost concerns, technology anxiety, and cybersecurity concerns relating to HEMS do not differ across income groups. This paper addresses the interactions among technology attributes and social-psychological and demographic factors, and provides policy implications and insights for future research.