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Strategic responses by European airlines to the Covid-19 pandemic: A soft landing or a turbulent ride?
The coronavirus (COVID-19) pandemic has dramatically affected the aviation industry. This paper investigates how 20 European airlines communicated their crisis messages during the pandemic by employing Situational Crisis Communication Theory (SCCT) to airline responses. This qualitative study consis...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
The Authors. Published by Elsevier Ltd.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9761506/ https://www.ncbi.nlm.nih.gov/pubmed/36568570 http://dx.doi.org/10.1016/j.jairtraman.2021.102103 |