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A human-centered designed outreach strategy for a youth contraception navigator program

OBJECTIVE: To identify key elements of an outreach strategy for a youth contraception navigator program designed to help young people overcome barriers to contraception access. METHODS: A human-centered design approach was used to engage adolescents aged 15–17 in co-design sessions. Human-centered d...

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Autores principales: Wilkinson, Tracey A., Hawryluk, Bridget, Moore, Courtney, Peipert, Jeffrey F., Carroll, Aaron E., Wiehe, Sarah, Fortenberry, J. Dennis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9762731/
https://www.ncbi.nlm.nih.gov/pubmed/36540664
http://dx.doi.org/10.1016/j.pecinn.2022.100093
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author Wilkinson, Tracey A.
Hawryluk, Bridget
Moore, Courtney
Peipert, Jeffrey F.
Carroll, Aaron E.
Wiehe, Sarah
Fortenberry, J. Dennis
author_facet Wilkinson, Tracey A.
Hawryluk, Bridget
Moore, Courtney
Peipert, Jeffrey F.
Carroll, Aaron E.
Wiehe, Sarah
Fortenberry, J. Dennis
author_sort Wilkinson, Tracey A.
collection PubMed
description OBJECTIVE: To identify key elements of an outreach strategy for a youth contraception navigator program designed to help young people overcome barriers to contraception access. METHODS: A human-centered design approach was used to engage adolescents aged 15–17 in co-design sessions. Human-centered design techniques, such as affinity diagramming and model building were used to inform key elements of the communication model and the final outreach strategy messages. RESULTS: Messages focused on the individual, normalizing talking about birth control, acknowledging the challenges to obtaining birth control, explaining how the navigator program works resonate with young people. Having images of diverse participants, offering information about birth control, and showing images of reputable sources will enhance trust. CONCLUSIONS: A name (IN Control) and key elements of an outreach strategy were determined for the navigator program. It is important to work with key stakeholders and co-design the optimal strategy and messages to assure that the intended audience is reached, and the desired behavior change is achieved. INNOVATION: Human-centered design techniques can be used to provide insight into programmatic outreach strategies for a contraception navigator program to increase their impact and ultimate success.
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spelling pubmed-97627312022-12-19 A human-centered designed outreach strategy for a youth contraception navigator program Wilkinson, Tracey A. Hawryluk, Bridget Moore, Courtney Peipert, Jeffrey F. Carroll, Aaron E. Wiehe, Sarah Fortenberry, J. Dennis PEC Innov Full length article OBJECTIVE: To identify key elements of an outreach strategy for a youth contraception navigator program designed to help young people overcome barriers to contraception access. METHODS: A human-centered design approach was used to engage adolescents aged 15–17 in co-design sessions. Human-centered design techniques, such as affinity diagramming and model building were used to inform key elements of the communication model and the final outreach strategy messages. RESULTS: Messages focused on the individual, normalizing talking about birth control, acknowledging the challenges to obtaining birth control, explaining how the navigator program works resonate with young people. Having images of diverse participants, offering information about birth control, and showing images of reputable sources will enhance trust. CONCLUSIONS: A name (IN Control) and key elements of an outreach strategy were determined for the navigator program. It is important to work with key stakeholders and co-design the optimal strategy and messages to assure that the intended audience is reached, and the desired behavior change is achieved. INNOVATION: Human-centered design techniques can be used to provide insight into programmatic outreach strategies for a contraception navigator program to increase their impact and ultimate success. Elsevier 2022-10-18 /pmc/articles/PMC9762731/ /pubmed/36540664 http://dx.doi.org/10.1016/j.pecinn.2022.100093 Text en © 2022 The Authors https://creativecommons.org/licenses/by/4.0/This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).
spellingShingle Full length article
Wilkinson, Tracey A.
Hawryluk, Bridget
Moore, Courtney
Peipert, Jeffrey F.
Carroll, Aaron E.
Wiehe, Sarah
Fortenberry, J. Dennis
A human-centered designed outreach strategy for a youth contraception navigator program
title A human-centered designed outreach strategy for a youth contraception navigator program
title_full A human-centered designed outreach strategy for a youth contraception navigator program
title_fullStr A human-centered designed outreach strategy for a youth contraception navigator program
title_full_unstemmed A human-centered designed outreach strategy for a youth contraception navigator program
title_short A human-centered designed outreach strategy for a youth contraception navigator program
title_sort human-centered designed outreach strategy for a youth contraception navigator program
topic Full length article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9762731/
https://www.ncbi.nlm.nih.gov/pubmed/36540664
http://dx.doi.org/10.1016/j.pecinn.2022.100093
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