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Anticipating Z-generation tourists’ green hotel visit intention utilizing an extended theory of planned behavior

Due to the effect COVID-19 epidemic, promoting green consumption is now a key marketing strategy in the hospitality and tourism industry. As it is vital green hotels predict their customers’ visit intention, this study attempts to discover the factors affecting Taiwan’s Z-generation tourists’ green...

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Detalles Bibliográficos
Autores principales:	Pan, JiaLiang, Teng, Yi-Man, Wu, Kun-Shan, Wen, Ting-Chung
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9764080/ https://www.ncbi.nlm.nih.gov/pubmed/36562051 http://dx.doi.org/10.3389/fpsyg.2022.1008705

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