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Is nothing like before? COVID-19–evoked changes to tourism destination social media communication

The outbreak of COVID-19 has boosted the significance of social media for tourism destinations. Therefore, this study investigates how and to what extent the pandemic has changed tourism destination communication on social media and consumers' social media engagement. Using data collected from...

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Detalles Bibliográficos
Autores principales: Pachucki, Christoph, Grohs, Reinhard, Scholl-Grissemann, Ursula
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9764231/
http://dx.doi.org/10.1016/j.jdmm.2022.100692