A behavioral insights approach to recruiting entrepreneurs for an academic study during the COVID-19 pandemic

What should researchers say when recruiting entrepreneurs to participate in their study? Using a sample of entrepreneurs (N = 1,450) who were being asked to participate in an academic research project, we conducted an experiment to determine recruitment message efficacy. Drawing on best practices fr...

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Detalles Bibliográficos
Autores principales: Tracy, Elizabeth M., Billingsley, Joseph, Pollack, Jeffrey M., Barber, Dennis, Beorchia, Ace, Carr, Jon C., Gonzalez, Gabe, Harris, Michael L., Michaelis, Timothy L., Morrow, Grayson, Phillips, Duygu, Rutherford, Matthew W., Sheats, Lewis
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Inc. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9765868/
http://dx.doi.org/10.1016/j.jbvi.2021.e00287

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