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LRFMV: An efficient customer segmentation model for superstores

The Recency, Frequency, and Monetary model, also known as the RFM model, is a popular and widely used business model for determining beneficial client segments and analyzing profit. It is also recommended and frequently used in superstores to identify customer segments and increase profit margins. L...

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Detalles Bibliográficos
Autores principales:	Mahfuza, Rezwana, Islam, Nafisa, Toyeb, Md., Emon, Md Asaduzzaman Faisal, Chowdhury, Shahnur Azad, Alam, Md. Golam Rabiul
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2022
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767363/ https://www.ncbi.nlm.nih.gov/pubmed/36538513 http://dx.doi.org/10.1371/journal.pone.0279262

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