How monetization mechanisms in mobile games influence consumers’ identity extensions

Digital distribution and new business models have transformed mobile games from products to services. This servitization turn has enabled consumers to extend their identity in mobile games through prolonged engagement. Drawing on a qualitative study of 17 consumers and 16 producers of mobile games,...

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Detalles Bibliográficos
Autores principales: Lehtonen, Miikka J., Harviainen, J. Tuomas, Kultima, Annakaisa
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2022
Materias:
Empirical Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9768720/
http://dx.doi.org/10.1007/s11628-022-00518-4
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author Lehtonen, Miikka J.
Harviainen, J. Tuomas
Kultima, Annakaisa
author_facet Lehtonen, Miikka J.
Harviainen, J. Tuomas
Kultima, Annakaisa
author_sort Lehtonen, Miikka J.
collection PubMed
description Digital distribution and new business models have transformed mobile games from products to services. This servitization turn has enabled consumers to extend their identity in mobile games through prolonged engagement. Drawing on a qualitative study of 17 consumers and 16 producers of mobile games, we elucidate how servitization can have certain negative implications for consumers’ identities. Our findings reveal four interrelated facets through which consumers can extend their identity in mobile games and four corresponding monetization mechanisms. Overt monetization can create identity disconnections and we offer suggestions on re-establishing the connection.
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spelling pubmed-97687202022-12-21 How monetization mechanisms in mobile games influence consumers’ identity extensions Lehtonen, Miikka J. Harviainen, J. Tuomas Kultima, Annakaisa Serv Bus Empirical Article Digital distribution and new business models have transformed mobile games from products to services. This servitization turn has enabled consumers to extend their identity in mobile games through prolonged engagement. Drawing on a qualitative study of 17 consumers and 16 producers of mobile games, we elucidate how servitization can have certain negative implications for consumers’ identities. Our findings reveal four interrelated facets through which consumers can extend their identity in mobile games and four corresponding monetization mechanisms. Overt monetization can create identity disconnections and we offer suggestions on re-establishing the connection. Springer Berlin Heidelberg 2022-12-21 2023 /pmc/articles/PMC9768720/ http://dx.doi.org/10.1007/s11628-022-00518-4 Text en © The Author(s), under exclusive licence to Springer-Verlag GmbH Germany, part of Springer Nature 2022, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Empirical Article
Lehtonen, Miikka J.
Harviainen, J. Tuomas
Kultima, Annakaisa
How monetization mechanisms in mobile games influence consumers’ identity extensions
title How monetization mechanisms in mobile games influence consumers’ identity extensions
title_full How monetization mechanisms in mobile games influence consumers’ identity extensions
title_fullStr How monetization mechanisms in mobile games influence consumers’ identity extensions
title_full_unstemmed How monetization mechanisms in mobile games influence consumers’ identity extensions
title_short How monetization mechanisms in mobile games influence consumers’ identity extensions
title_sort how monetization mechanisms in mobile games influence consumers’ identity extensions
topic Empirical Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9768720/
http://dx.doi.org/10.1007/s11628-022-00518-4
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