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Influencing factors of employee brand equity from the perspective of FinTech
Recent years have seen a heated discussion on what influences employees’ recognition of enterprise brand equity among the psychological community. Some empirical evidence suggests that the brand equity of consumers and brand equity of sales are two categories that should be studied. However, more re...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9769203/ https://www.ncbi.nlm.nih.gov/pubmed/36571010 http://dx.doi.org/10.3389/fpsyg.2022.1047936 |