An investigation of the influence of skin colour on the perception of femininity, masculinity and likeable

Facial skin colour, a key factor related to impressions, is widely used by CG character designers to build characters with different storylines. The previous research provided essential suggestions for creating an attractive facial image. However, the suggestions of the prior research are insufficient for building the characters to resonate with the current public, especially young people. The present study investigates the influence of skin colour (whiteness and hue angle) on the femininity, masculinity and likableness perception of Chinese female and male images. A psychophysical experiment was carried out to investigate these relationships. The categorical judgement results reveal that whiteness significantly impacted the feminine-masculine perception of the Chinese male image and the likableness perception of the Chinese female and male image. This connection between the whiteness and likability of the male facial image could be related to the beauty trends in the last decade. The hue angle only significantly influenced the likability perception of the Chinese female image. This result is agreed with past research in the same area.