Feeling One Thing and Doing Another: How Expressions of Guilt and Shame Influence Hypocrisy Judgment

The present study investigated how people, as uninvolved social observers (i.e., those not affected by the emotion expresser’s behavior), judge hypocrisy in a target who publicly expresses their self-conscious emotions (i.e., shame and guilt) after making an immoral decision, then repeats the same immoral behavior again. Results across the two studies conducted showed that participants viewed the target as more hypocritical when the target expressed guilt (vs. shame) for their past misdeed and then committed the same act again. The present study suggests that social perceivers tend to infer expressions of guilt (and of shame to a lesser degree) as signaling future changes, which is reflected in judgments of hypocrisy. The study further discusses implications for the social functions of emotional expression and communication.