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A Preliminary Study on the Validity and Stability of Projective Methods: An Application of the Structural Approach of Social Representations with Traditional Mexican Cheeses
Projective methods are qualitative tools used to study food consumer behavior. In recent years, there has been an increase in studies that use these tools to analyze consumer behavior, particularly with the word association (WA) technique. However, one of the challenges in using these methods is the...
Autores principales: | Rojas-Rivas, Edgar, Thomé-Ortiz, Humberto, Espinoza-Ortega, Angélica |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9777554/ https://www.ncbi.nlm.nih.gov/pubmed/36553701 http://dx.doi.org/10.3390/foods11243959 |
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