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The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Social media have progressed drastically in building successful consumer engagement both in brand building and sustainable consumption. This paper is a review of the articles concerning the influence of social media marketing on consumer engagement in sustainable consumption practices published over...

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Detalles Bibliográficos
Autores principales:	Bryła, Paweł, Chatterjee, Shuvam, Ciabiada-Bryła, Beata
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Review
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9779249/ https://www.ncbi.nlm.nih.gov/pubmed/36554529 http://dx.doi.org/10.3390/ijerph192416637

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