Impact of animal programming on children's attitudes toward local wildlife

Attitudes toward wildlife can have direct implications on children's interest in conservation behaviors. Animal programs are an example of interactive, educational experiences that have the potential to change attitudes by providing individuals the opportunity to get close to animal ambassadors and participate in engaging conversations about them. We conducted an animal program assessment with summer camps at the Ohio Wildlife Center to quantify changes in children's affiliation with local wildlife and their willingness to live near local wildlife. Campers showed an overall increase in affiliation and willingness scores from before to after an animal program, although with a small effect size. Overall willingness scores were lower than affiliation scores, but there was a significantly larger increase in willingness following the program. We found a strong correlation between affiliation and willingness scores. Overall, the study found that these animal programs positively influenced children's attitudes toward local wildlife and increased their willingness to live near them, suggesting animal programming could be used to decrease human‐wildlife conflict. Visually seeing animals in the programs improved attitude scores, even for those not seen in this study, which suggests that program animals can act as an ambassador for other species. This opens the potential for utilizing animal ambassadors as powerful tools in conservation education about threatened and endangered species.