From tablet to table: How augmented reality influences food desirability

Augmented reality (AR) technology has generated enormous industry investment and buzz, with the food and beverage sector quickly embracing this technology in an effort to enhance the customer experience. However, academic research has only just begun to empirically explore how and why this technolog...

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Detalles Bibliográficos
Autores principales: Fritz, William, Hadi, Rhonda, Stephen, Andrew
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9792938/
https://www.ncbi.nlm.nih.gov/pubmed/36589144
http://dx.doi.org/10.1007/s11747-022-00919-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9792938/
https://www.ncbi.nlm.nih.gov/pubmed/36589144
http://dx.doi.org/10.1007/s11747-022-00919-x

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