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How nostalgic taste on the screen stimulates the consumption of time-honoured restaurants: The mediation role of parasocial interaction
As a unique cultural asset, time-honoured restaurants carry the crystallisation of traditional cuisine and the spirit of artisanship with an inestimable value. Nostalgia is a characteristic element of time-honoured restaurants and the central theme of their online marketing. However, few studies hav...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9801718/ https://www.ncbi.nlm.nih.gov/pubmed/36591021 http://dx.doi.org/10.3389/fpsyg.2022.1062315 |