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What drives the investment intentions of emerging economy millennials? Examining the effect of financial advertisement with the PLS-SEM

The financial service sector involves high-risk and uncertain elements that make financial decision-making challenging; thus, information sources act as facilitators. The present study analyzed the effects of financial advertisements on investors’ behavioral intentions with perceived risk acting as...

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Detalles Bibliográficos
Autores principales:	Dogra, Pallavi, Kaushal, Arun, Kalia, Prateek
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2023
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9806824/ http://dx.doi.org/10.1057/s41264-022-00202-8

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