The Effects of Power on Consumer Decision Strategies: The Mediating Role of Behavioral Approach-Inhibition Tendency and the Moderating Role of Gender

PURPOSE: Previous studies on consumer decision strategies have focused on the process or outcomes of decision-making using different decision strategies. Relatively little is known about the factors (especially decision makers’ characteristics) influencing the use of different decision strategies. T...

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Detalles Bibliográficos
Autores principales: Deng, Mianlin, Shi, Wendian, Chen, Hejia, Li, Xiao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9809387/
https://www.ncbi.nlm.nih.gov/pubmed/36605174
http://dx.doi.org/10.2147/PRBM.S386917

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9809387/
https://www.ncbi.nlm.nih.gov/pubmed/36605174
http://dx.doi.org/10.2147/PRBM.S386917

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