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The Effects of Power on Consumer Decision Strategies: The Mediating Role of Behavioral Approach-Inhibition Tendency and the Moderating Role of Gender

PURPOSE: Previous studies on consumer decision strategies have focused on the process or outcomes of decision-making using different decision strategies. Relatively little is known about the factors (especially decision makers’ characteristics) influencing the use of different decision strategies. T...

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Detalles Bibliográficos
Autores principales:	Deng, Mianlin, Shi, Wendian, Chen, Hejia, Li, Xiao
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Dove 2022
Materias:	Original Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9809387/ https://www.ncbi.nlm.nih.gov/pubmed/36605174 http://dx.doi.org/10.2147/PRBM.S386917

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