The effects of Autonomous Sensory Meridian Response (ASMR) videos versus walking tour videos on ASMR experience, positive affect and state relaxation

OBJECTIVE: Autonomous Sensory Meridian Response (ASMR), the experience of a pleasant tingling on the neck and scalp, is known to be triggered by a characteristic type of videos (ASMR videos). The present study examines whether this experience is indeed specific to these ASMR videos, or whether it can also be triggered by other types of videos, e.g. walking tour videos. A further goal was to investigate differences between ASMR-responders and ASMR-non-responders regarding their ASMR sensation and to compare ASMR and walking tour videos with regard to the elicitation of positive affect and state relaxation. METHOD: Two online assessments were carried out in two different predominantly student samples, one involving ASMR videos (n = 205) and the other one walking tour videos (n = 96). In both groups, ASMR experience, positive affect and state relaxation were assessed. RESULTS: Compared to the walking tour video group, the ASMR-responders in the ASMR video group reported a pronounced ASMR sensation, higher state relaxation and higher positive affect scores. For ASMR-non-responders, lower scores in ASMR sensation, state relaxation and positive affect were revealed compared to the walking tour group. Without differentiating ASMR responder types, the ASMR group showed higher ASMR scores and lower positive affect scores compared to the walking tour group. CONCLUSIONS: Watching ASMR videos induced significantly more characteristic ASMR sensations compared to walking tour videos. Since ASMR videos typically include a simulated interaction of the video protagonist with the viewer and walking tour videos do not, the simulated interaction with the viewer might be one important factor for triggering ASMR. As the ASMR observer type (responder or non-responder) is crucial for benefitting from ASMR videos, future scientific evaluation of ASMR needs to consider this differention when evaluating effects of ASMR on mental heath associated domains.