Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017, and 2021

INTRODUCTION: Marketing plays an important role in consumers’ perceptions and acceptance of new foods. The purpose of this study was to investigate the marketing strategies used for alternative protein products available in Australia in 2014, 2017, and 2021. METHODS: Product data were extracted from...

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Detalles Bibliográficos
Autores principales: Brooker, Paige G., Hendrie, Gilly A., Anastasiou, Kim, Woodhouse, Rachel, Pham, Theresa, Colgrave, Michelle L.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Nutrition
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815776/
https://www.ncbi.nlm.nih.gov/pubmed/36618675
http://dx.doi.org/10.3389/fnut.2022.1087194

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815776/
https://www.ncbi.nlm.nih.gov/pubmed/36618675
http://dx.doi.org/10.3389/fnut.2022.1087194

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