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Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017, and 2021
INTRODUCTION: Marketing plays an important role in consumers’ perceptions and acceptance of new foods. The purpose of this study was to investigate the marketing strategies used for alternative protein products available in Australia in 2014, 2017, and 2021. METHODS: Product data were extracted from...
Autores principales: | Brooker, Paige G., Hendrie, Gilly A., Anastasiou, Kim, Woodhouse, Rachel, Pham, Theresa, Colgrave, Michelle L. |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9815776/ https://www.ncbi.nlm.nih.gov/pubmed/36618675 http://dx.doi.org/10.3389/fnut.2022.1087194 |
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