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How to increase consumer intention to use Chatbots? An empirical analysis of hedonic and utilitarian motivations on social presence and the moderating effects of fear across generations
As chatbots become more advanced and popular, marketing research has paid enormous attention to the antecedents of consumer adoption of chatbots. This has become increasingly relevant because chatbots can help mitigate the fear and loneliness caused by the global pandemic. Therefore, unlike previous...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9816527/ http://dx.doi.org/10.1007/s10660-022-09662-5 |