Cargando…
Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption
The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldw...
Autores principales: | , , |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9818857/ https://www.ncbi.nlm.nih.gov/pubmed/36613368 http://dx.doi.org/10.3390/foods12010152 |
_version_ | 1784865088755204096 |
---|---|
author | Zheng, Manhua Tang, Decong Xu, Anxin |
author_facet | Zheng, Manhua Tang, Decong Xu, Anxin |
author_sort | Zheng, Manhua |
collection | PubMed |
description | The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldwide. The study attempts to propose a model of the relationship between green food (tea) customers’ product knowledge, perceived product quality, trust, purchase intention, and purchase behaviour. In addition, we will provide an analysis of the role played by age, education, income, gender, etc. The study included 700 questionnaires on green food (tea) consumers that were collected through the Credemo questionnaire platform, and data analysis was carried out using the SmartPLS software to assess the model of product knowledge on green food (tea) consumption behaviour. The findings demonstrate that, concerning differences in age, education, income, and gender; product knowledge—including attribute knowledge and green knowledge—has a positive impact on perceived product quality and trust; perceived product quality has a positive impact on trust; perceived product quality and trust have a positive impact on purchase intention; and purchase intention has a positive impact on purchase behavior. |
format | Online Article Text |
id | pubmed-9818857 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | MDPI |
record_format | MEDLINE/PubMed |
spelling | pubmed-98188572023-01-07 Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption Zheng, Manhua Tang, Decong Xu, Anxin Foods Article The market for green agricultural products has tremendous growth potential as the pressure on resources and the environment increases and the safety of agricultural products is garnering attention. The demand for green food (tea) is also rising as tea is among the top three beverages consumed worldwide. The study attempts to propose a model of the relationship between green food (tea) customers’ product knowledge, perceived product quality, trust, purchase intention, and purchase behaviour. In addition, we will provide an analysis of the role played by age, education, income, gender, etc. The study included 700 questionnaires on green food (tea) consumers that were collected through the Credemo questionnaire platform, and data analysis was carried out using the SmartPLS software to assess the model of product knowledge on green food (tea) consumption behaviour. The findings demonstrate that, concerning differences in age, education, income, and gender; product knowledge—including attribute knowledge and green knowledge—has a positive impact on perceived product quality and trust; perceived product quality has a positive impact on trust; perceived product quality and trust have a positive impact on purchase intention; and purchase intention has a positive impact on purchase behavior. MDPI 2022-12-28 /pmc/articles/PMC9818857/ /pubmed/36613368 http://dx.doi.org/10.3390/foods12010152 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). |
spellingShingle | Article Zheng, Manhua Tang, Decong Xu, Anxin Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
title | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
title_full | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
title_fullStr | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
title_full_unstemmed | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
title_short | Attribute-Driven or Green-Driven: The Impact of Subjective and Objective Knowledge on Sustainable Tea Consumption |
title_sort | attribute-driven or green-driven: the impact of subjective and objective knowledge on sustainable tea consumption |
topic | Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9818857/ https://www.ncbi.nlm.nih.gov/pubmed/36613368 http://dx.doi.org/10.3390/foods12010152 |
work_keys_str_mv | AT zhengmanhua attributedrivenorgreendriventheimpactofsubjectiveandobjectiveknowledgeonsustainableteaconsumption AT tangdecong attributedrivenorgreendriventheimpactofsubjectiveandobjectiveknowledgeonsustainableteaconsumption AT xuanxin attributedrivenorgreendriventheimpactofsubjectiveandobjectiveknowledgeonsustainableteaconsumption |