From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods

Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regar...

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Autores principales: Chon, Myoung-Gi, Xu, Linjia, Liu, Jiaying, Kim, Jeong-Nam, Kim, Jarim
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9819216/
https://www.ncbi.nlm.nih.gov/pubmed/36612899
http://dx.doi.org/10.3390/ijerph20010578
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author Chon, Myoung-Gi
Xu, Linjia
Liu, Jiaying
Kim, Jeong-Nam
Kim, Jarim
author_facet Chon, Myoung-Gi
Xu, Linjia
Liu, Jiaying
Kim, Jeong-Nam
Kim, Jarim
author_sort Chon, Myoung-Gi
collection PubMed
description Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOPS). The results of the study revealed the demographic characteristics of active publics, situational, and media factors to predict information seeking, forefending, and forwarding about GM foods. Theoretical and practical implications of the findings are discussed.
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spelling pubmed-98192162023-01-07 From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods Chon, Myoung-Gi Xu, Linjia Liu, Jiaying Kim, Jeong-Nam Kim, Jarim Int J Environ Res Public Health Article Using an online survey conducted in China (N = 1089), this study aims to understand the characteristics of active publics on the issue of genetically modified (GM) foods and provide effective communication strategies with active publics in China. In doing so, this study segments active publics regarding GM foods and predicts their communicative behaviors on GM foods by using the theoretical framework of situational theory of problem solving (STOPS). The results of the study revealed the demographic characteristics of active publics, situational, and media factors to predict information seeking, forefending, and forwarding about GM foods. Theoretical and practical implications of the findings are discussed. MDPI 2022-12-29 /pmc/articles/PMC9819216/ /pubmed/36612899 http://dx.doi.org/10.3390/ijerph20010578 Text en © 2022 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Article
Chon, Myoung-Gi
Xu, Linjia
Liu, Jiaying
Kim, Jeong-Nam
Kim, Jarim
From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
title From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
title_full From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
title_fullStr From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
title_full_unstemmed From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
title_short From Mind to Mouth: Understanding Active Publics in China and Their Communicative Behaviors on GM Foods
title_sort from mind to mouth: understanding active publics in china and their communicative behaviors on gm foods
topic Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9819216/
https://www.ncbi.nlm.nih.gov/pubmed/36612899
http://dx.doi.org/10.3390/ijerph20010578
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