People with High Perceived Infectability Are More Likely to Spread Rumors in the Context of COVID-19: A Behavioral Immune System Perspective

Since the outbreak of COVID-19, many studies have explored the influencing factors of rumor spreading, such as anxiety, risk perception and information source credibility, but few studies have focused on the impact of individual differences. Based on the theory of behavioral immune systems, we investigated the impact of perceived infectability on rumor spreading and the mediating role of rumor trust in the context of COVID-19. Two studies were investigated using the scale and recall–report task of rumor spreading. The results show that perceived infectability was a significant positive predictor of rumor spreading. However, the impact of perceived infectability on rumor spreading was not direct, and it mainly indirectly affected rumor spreading through the mediating role of rumor trust. Overall, the findings suggest that individuals with high perceived infectability are more likely to believe rumors and then spread rumors during the epidemic. This study advances the literature on rumor spreading and behavioral immune systems and provides practical implications to anti-rumor campaigns.