Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator

This study aims to examine the impact of perceived convenience, service quality and security on consumers’ attitudes and behavioural intentions towards online food delivery services in Bangladesh. The paper proposes an extended theory of the technological acceptance model which includes’ perceived convenience, service quality, and security along with their relationships to evaluate their impact on the mediator consumers’ attitude and dependent variable consumers’ behavioural intention towards online food delivery services. Data were collected from 306 participants. Smart-PLS was used for the data analysis. The results showed that convenience and service quality had significant effects on attitude and behavioural intention. However, no such relationship was found for security. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s43546-023-00422-7.