Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator

This study aims to examine the impact of perceived convenience, service quality and security on consumers’ attitudes and behavioural intentions towards online food delivery services in Bangladesh. The paper proposes an extended theory of the technological acceptance model which includes’ perceived c...

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Detalles Bibliográficos
Autor principal: Chowdhury, Rupam
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer International Publishing 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9825085/
https://www.ncbi.nlm.nih.gov/pubmed/36643187
http://dx.doi.org/10.1007/s43546-023-00422-7
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author Chowdhury, Rupam
author_facet Chowdhury, Rupam
author_sort Chowdhury, Rupam
collection PubMed
description This study aims to examine the impact of perceived convenience, service quality and security on consumers’ attitudes and behavioural intentions towards online food delivery services in Bangladesh. The paper proposes an extended theory of the technological acceptance model which includes’ perceived convenience, service quality, and security along with their relationships to evaluate their impact on the mediator consumers’ attitude and dependent variable consumers’ behavioural intention towards online food delivery services. Data were collected from 306 participants. Smart-PLS was used for the data analysis. The results showed that convenience and service quality had significant effects on attitude and behavioural intention. However, no such relationship was found for security. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s43546-023-00422-7.
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spelling pubmed-98250852023-01-09 Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator Chowdhury, Rupam SN Bus Econ Original Article This study aims to examine the impact of perceived convenience, service quality and security on consumers’ attitudes and behavioural intentions towards online food delivery services in Bangladesh. The paper proposes an extended theory of the technological acceptance model which includes’ perceived convenience, service quality, and security along with their relationships to evaluate their impact on the mediator consumers’ attitude and dependent variable consumers’ behavioural intention towards online food delivery services. Data were collected from 306 participants. Smart-PLS was used for the data analysis. The results showed that convenience and service quality had significant effects on attitude and behavioural intention. However, no such relationship was found for security. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s43546-023-00422-7. Springer International Publishing 2023-01-07 2023 /pmc/articles/PMC9825085/ /pubmed/36643187 http://dx.doi.org/10.1007/s43546-023-00422-7 Text en © The Author(s), under exclusive licence to Springer Nature Switzerland AG 2023, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic.
spellingShingle Original Article
Chowdhury, Rupam
Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
title Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
title_full Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
title_fullStr Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
title_full_unstemmed Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
title_short Impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
title_sort impact of perceived convenience, service quality and security on consumers’ behavioural intention towards online food delivery services: the role of attitude as mediator
topic Original Article
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9825085/
https://www.ncbi.nlm.nih.gov/pubmed/36643187
http://dx.doi.org/10.1007/s43546-023-00422-7
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