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Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support
Breastfeeding and the provision of human milk is established as protecting infant and maternal health. However, breastfeeding rates in many countries, including Wales, are low. Given the significant health, economic and environmental impacts of this, the need to strengthen breastfeeding promotion, p...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
John Wiley and Sons Inc.
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9835566/ https://www.ncbi.nlm.nih.gov/pubmed/35403354 http://dx.doi.org/10.1111/mcn.13355 |
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author | Brown, Amy Chucha, Shameela Trickey, Heather |
author_facet | Brown, Amy Chucha, Shameela Trickey, Heather |
author_sort | Brown, Amy |
collection | PubMed |
description | Breastfeeding and the provision of human milk is established as protecting infant and maternal health. However, breastfeeding rates in many countries, including Wales, are low. Given the significant health, economic and environmental impacts of this, the need to strengthen breastfeeding promotion, protection and support is paramount. As part of this, the becoming breastfeeding friendly: a guide to global scale‐up (BBF) initiative sets out a methodology to enable countries to assess their readiness to scale up breastfeeding protection, promotion and support by gathering data and scoring progress under eight areas, termed ‘gears’, shown to be essential for large‐scale change. Recently, Wales took part in the BBF initiative. A cross‐sector committee, including stakeholders from Universities, Welsh Government, Public Health Wales and Health Boards alongside critical friends scored Wales’ support for breastfeeding across the eight gears. The overall score for Wales was 1.1 out of a possible 0–3, representing a moderate scaling up the environment for breastfeeding. Six gears were rated in the moderate gear strength category and two (‘Promotion’ and ‘Advocacy’) in the weak gear strength category. Gaps in breastfeeding support were identified and 31 recommendations covering six themes for change were put forward. These included a strategic action plan, consistent and long‐term funding, a nuanced, cocreated engagement and promotion framework, strengthened education and training, robust monitoring and evaluation mechanisms and ensuring maternity rights and the International Code of Marketing of Breastmilk Substitute are upheld. Taken together, the analysis and recommendations present a clear vision for protecting and not merely promoting breastfeeding in Wales. |
format | Online Article Text |
id | pubmed-9835566 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | John Wiley and Sons Inc. |
record_format | MEDLINE/PubMed |
spelling | pubmed-98355662023-01-18 Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support Brown, Amy Chucha, Shameela Trickey, Heather Matern Child Nutr The Becoming Breastfeeding Friendly (Bbf) Initiative Experience in Great Britain Breastfeeding and the provision of human milk is established as protecting infant and maternal health. However, breastfeeding rates in many countries, including Wales, are low. Given the significant health, economic and environmental impacts of this, the need to strengthen breastfeeding promotion, protection and support is paramount. As part of this, the becoming breastfeeding friendly: a guide to global scale‐up (BBF) initiative sets out a methodology to enable countries to assess their readiness to scale up breastfeeding protection, promotion and support by gathering data and scoring progress under eight areas, termed ‘gears’, shown to be essential for large‐scale change. Recently, Wales took part in the BBF initiative. A cross‐sector committee, including stakeholders from Universities, Welsh Government, Public Health Wales and Health Boards alongside critical friends scored Wales’ support for breastfeeding across the eight gears. The overall score for Wales was 1.1 out of a possible 0–3, representing a moderate scaling up the environment for breastfeeding. Six gears were rated in the moderate gear strength category and two (‘Promotion’ and ‘Advocacy’) in the weak gear strength category. Gaps in breastfeeding support were identified and 31 recommendations covering six themes for change were put forward. These included a strategic action plan, consistent and long‐term funding, a nuanced, cocreated engagement and promotion framework, strengthened education and training, robust monitoring and evaluation mechanisms and ensuring maternity rights and the International Code of Marketing of Breastmilk Substitute are upheld. Taken together, the analysis and recommendations present a clear vision for protecting and not merely promoting breastfeeding in Wales. John Wiley and Sons Inc. 2022-04-11 /pmc/articles/PMC9835566/ /pubmed/35403354 http://dx.doi.org/10.1111/mcn.13355 Text en © 2022 The Authors. Maternal & Child Nutrition published by John Wiley & Sons Ltd. https://creativecommons.org/licenses/by-nc-nd/4.0/This is an open access article under the terms of the http://creativecommons.org/licenses/by-nc-nd/4.0/ (https://creativecommons.org/licenses/by-nc-nd/4.0/) License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non‐commercial and no modifications or adaptations are made. |
spellingShingle | The Becoming Breastfeeding Friendly (Bbf) Initiative Experience in Great Britain Brown, Amy Chucha, Shameela Trickey, Heather Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support |
title | Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support |
title_full | Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support |
title_fullStr | Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support |
title_full_unstemmed | Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support |
title_short | Becoming breastfeeding friendly in Wales: Recommendations for scaling up breastfeeding support |
title_sort | becoming breastfeeding friendly in wales: recommendations for scaling up breastfeeding support |
topic | The Becoming Breastfeeding Friendly (Bbf) Initiative Experience in Great Britain |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9835566/ https://www.ncbi.nlm.nih.gov/pubmed/35403354 http://dx.doi.org/10.1111/mcn.13355 |
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