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The strategic effect of corporate reputation on customer citizenship behavior: an empirical verification
Corporate reputation (CR) can support a business from different perspectives, significantly affecting its key outcomes; however, the relationship between CR and customer citizenship behaviour (CCB) has received little consideration in research so far. The aim of this paper is therefore dual: to stud...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9838407/ http://dx.doi.org/10.1007/s11846-023-00618-z |