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Multisensory reading promotion in academic libraries
To confront college students’ new reading patterns and the continuous decline in academic library borrowing rates, we conducted empirical research on promoting multisensory reading as a way to attract students’ attention, and to stimulate interest in, and promote the practice of, reading through a l...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Frontiers Media S.A.
2023
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9845269/ https://www.ncbi.nlm.nih.gov/pubmed/36687914 http://dx.doi.org/10.3389/fpsyg.2022.987180 |
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author | Yu, Wenyan Jiang, Yiping Wu, Yanqi Cheng, Yanxia |
author_facet | Yu, Wenyan Jiang, Yiping Wu, Yanqi Cheng, Yanxia |
author_sort | Yu, Wenyan |
collection | PubMed |
description | To confront college students’ new reading patterns and the continuous decline in academic library borrowing rates, we conducted empirical research on promoting multisensory reading as a way to attract students’ attention, and to stimulate interest in, and promote the practice of, reading through a library program called “Reading Today Listening Everyday” (RTLE) on a library’s WeChat public account. The program involved 48 librarians and 105 students who were recruited into different groups to co-create, edit and release multisensory tweets every workday. Multisensory contents including text-based content, audio-based content and emotional resonance were presented to evoke readers’ visual, audio, and emotional senses to induce more reading practice. Using the Context, Input, Process and Product (CIPP) evaluation method, the multisensory presentation in RTLE program was proven to be effective in promoting library reading with a high number of tweeted page views and an increased borrowing rate for recommended books. In 2020, 269 issues accompanied by 269 audio frequencies garnered 80,268 page views, depending on the caliber of the reading promoter out of the 48 librarians and 52 student anchors behind it. The 484 RTLE-recommended books were borrowed 113 times in 2020, which was a rate 1.46 times higher than in 2019 (77 times). The analysis of the relationship between tweet views and borrowing rates for recommended books indicates that more page views indicate greater reader interest, leading to increased borrowing. From readers’ feedback and comments, the gain afforded by multisensory reading can improve higher-level reading trends such as the number of reading interests, enjoyment, engagement, etc. |
format | Online Article Text |
id | pubmed-9845269 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2023 |
publisher | Frontiers Media S.A. |
record_format | MEDLINE/PubMed |
spelling | pubmed-98452692023-01-19 Multisensory reading promotion in academic libraries Yu, Wenyan Jiang, Yiping Wu, Yanqi Cheng, Yanxia Front Psychol Psychology To confront college students’ new reading patterns and the continuous decline in academic library borrowing rates, we conducted empirical research on promoting multisensory reading as a way to attract students’ attention, and to stimulate interest in, and promote the practice of, reading through a library program called “Reading Today Listening Everyday” (RTLE) on a library’s WeChat public account. The program involved 48 librarians and 105 students who were recruited into different groups to co-create, edit and release multisensory tweets every workday. Multisensory contents including text-based content, audio-based content and emotional resonance were presented to evoke readers’ visual, audio, and emotional senses to induce more reading practice. Using the Context, Input, Process and Product (CIPP) evaluation method, the multisensory presentation in RTLE program was proven to be effective in promoting library reading with a high number of tweeted page views and an increased borrowing rate for recommended books. In 2020, 269 issues accompanied by 269 audio frequencies garnered 80,268 page views, depending on the caliber of the reading promoter out of the 48 librarians and 52 student anchors behind it. The 484 RTLE-recommended books were borrowed 113 times in 2020, which was a rate 1.46 times higher than in 2019 (77 times). The analysis of the relationship between tweet views and borrowing rates for recommended books indicates that more page views indicate greater reader interest, leading to increased borrowing. From readers’ feedback and comments, the gain afforded by multisensory reading can improve higher-level reading trends such as the number of reading interests, enjoyment, engagement, etc. Frontiers Media S.A. 2023-01-04 /pmc/articles/PMC9845269/ /pubmed/36687914 http://dx.doi.org/10.3389/fpsyg.2022.987180 Text en Copyright © 2022 Yu, Jiang, Wu and Cheng. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms. |
spellingShingle | Psychology Yu, Wenyan Jiang, Yiping Wu, Yanqi Cheng, Yanxia Multisensory reading promotion in academic libraries |
title | Multisensory reading promotion in academic libraries |
title_full | Multisensory reading promotion in academic libraries |
title_fullStr | Multisensory reading promotion in academic libraries |
title_full_unstemmed | Multisensory reading promotion in academic libraries |
title_short | Multisensory reading promotion in academic libraries |
title_sort | multisensory reading promotion in academic libraries |
topic | Psychology |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9845269/ https://www.ncbi.nlm.nih.gov/pubmed/36687914 http://dx.doi.org/10.3389/fpsyg.2022.987180 |
work_keys_str_mv | AT yuwenyan multisensoryreadingpromotioninacademiclibraries AT jiangyiping multisensoryreadingpromotioninacademiclibraries AT wuyanqi multisensoryreadingpromotioninacademiclibraries AT chengyanxia multisensoryreadingpromotioninacademiclibraries |