Research trends, developments, and future perspectives in brand attitude: A bibliometric analysis utilizing the Scopus database (1944–2021)

Brand attitude has been the primary concern for corporation sustainability for a long. Studies have focused on various attributes concerning brand attitude comprising of many research articles. This study focuses on bibliometric analysis of brand attitude examining 1497 documents published for the y...

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Detalles Bibliográficos
Autores principales: Hashem E, Alharthi Rami, Md Salleh, Nor Zafir, Abdullah, Mazilah, Ali, Adnan, Faisal, Faisal, Nor, Roshazlizawati Mohd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9850049/
https://www.ncbi.nlm.nih.gov/pubmed/36685379
http://dx.doi.org/10.1016/j.heliyon.2022.e12765

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9850049/
https://www.ncbi.nlm.nih.gov/pubmed/36685379
http://dx.doi.org/10.1016/j.heliyon.2022.e12765

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