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Do looks matter in supply chain contracting? An experimental study

We present results of an experiment designed to reveal the “face effect” on pricing behavior in a supply chain game. In particular, we study the variation in wholesale prices driven by subjective judgments of three facial traits—attractiveness, trustworthiness, and dominance—of a retailer’s face and...

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Detalles Bibliográficos
Autores principales:	Starostyuk, Lyudmyla, Chen, Kay-Yut, Prater, Edmund L.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Palgrave Macmillan UK 2023
Materias:	Original Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9851117/ https://www.ncbi.nlm.nih.gov/pubmed/36694629 http://dx.doi.org/10.1057/s11369-023-00301-x

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