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Effects of interactivity affordance on user stickiness in livestream shopping:identification and gratification as mediators

In this day and age, livestream shopping is developing by leaps and bounds in China. It has been proved that livestream shopping is efficient in attracting customers and boosting the sales of products. However, very little research has been carried out on user stickiness, which plays a valuable role...

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Detalles Bibliográficos
Autor principal: Ma, Yingying
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9853373/
https://www.ncbi.nlm.nih.gov/pubmed/36685458
http://dx.doi.org/10.1016/j.heliyon.2023.e12917

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