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Central EEG Beta/Alpha Ratio Predicts the Population-Wide Efficiency of Advertisements

Recent studies have demonstrated that the brain activity of a group of people can be used to forecast choices at the population level. In this study, we attempted to neuroforecast aggregate consumer behavior of Internet users. During our electroencephalography (EEG) and eye-tracking study, participa...

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Detalles Bibliográficos
Autores principales:	Kislov, Andrew, Gorin, Alexei, Konstantinovsky, Nikita, Klyuchnikov, Valery, Bazanov, Boris, Klucharev, Vasily
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9856603/ https://www.ncbi.nlm.nih.gov/pubmed/36672039 http://dx.doi.org/10.3390/brainsci13010057

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