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Effect of a Machine Learning Recommender System and Viral Peer Marketing Intervention on Smoking Cessation: A Randomized Clinical Trial

IMPORTANCE: Novel data science and marketing methods of smoking-cessation intervention have not been adequately evaluated. OBJECTIVE: To compare machine learning recommender (ML recommender) computer tailoring of motivational text messages vs a standard motivational text–based intervention (standard...

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Detalles Bibliográficos
Autores principales:	Faro, Jamie M., Chen, Jinying, Flahive, Julie, Nagawa, Catherine S., Orvek, Elizabeth A., Houston, Thomas K., Allison, Jeroan J., Person, Sharina D., Smith, Bridget M., Blok, Amanda C., Sadasivam, Rajani S.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	American Medical Association 2023
Materias:	Original Investigation
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9856644/ https://www.ncbi.nlm.nih.gov/pubmed/36633844 http://dx.doi.org/10.1001/jamanetworkopen.2022.50665

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