Serving organization goals by organizational information dissemination: An empirical study from the Communist Youth League of China

From the perspective of news topic modeling, this paper investigated how the Communist Youth League of China (CYLC) uses organizational information communication to serve organizational goals—“Keep the Party Assured and the Youth Satisfied” (“让党放心, 让青年满意”). Using the Latent Dirichlet allocation (LDA) algorithm, we performed a topic analysis on 1898 news articles published on the CYLC website. We discovered that nearly all of the CYLC’s news centered on the achievement of its organizational goals, reflecting the characteristics of information dissemination that is highly supportive of organizational objectives. We discovered distinct differences in the dissemination of organizational information between the central, provincial, municipal, county, and school league committees through cluster analysis. The various league organizations have distinct positioning and distinguishing characteristics. In addition, correlation analysis reveals that higher-level league organizations prioritize the dissemination of “Keep the Party Assured” information. While lower-level organizations gradually implement “Keep the Youth Satisfied” initiatives. This paper fills a gap in research on mass organizations in the field of information dissemination and serves as a resource for other political organizations involved in public information dissemination.