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Social Sensing and Individual Brands in Sports: Lessons Learned from English-Language Reactions on Twitter to Pau Gasol’s Retirement Announcement
Pau Gasol announced his retirement on 5 October 2021. Subsequently, a number of users virtually reacted. Twitter is one of the most popular social media platforms, with more than 368 million active users, generating large-scale social data. This study used data from Twitter for analyzing social sens...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9859528/ https://www.ncbi.nlm.nih.gov/pubmed/36673653 http://dx.doi.org/10.3390/ijerph20020895 |