Demonstration and Suggestion on the Communication Efficiency of New Media of Environmental Education Based on Ideological and Political Education

With the rapid development of the economy, we are facing more and more problems, and the construction of ecological civilization has become the focus of our national concern. With the rapid development of network technology, the immediacy of the new media and the huge audience have brought new development trends to the dissemination of environmental information. The number of new environmental media is increasing, but there are still some problems, such as formality, rigid content and lack of innovation, which make it difficult to achieve better communication effects. However, the research on new environmental media is still in its infancy, and there is not yet a set of targeted and specialized new media evaluation systems. Based on the social function of new environmental news media and the social responsibility of media as the entry point, the article establishes a set of index systems to measure the efficiency of environmental news dissemination and proposes corresponding improvement measures accordingly. The results of the study show that the best use of environmental education publicity is at 81.3%. In terms of cognitive efficiency and attitudinal efficacy, the scores of environmental education weibo public numbers were not high, at 60.7% and 71.5%, respectively. From the perspective of ideological and political education, the environmental protection class of WeChat plays a good role in attracting the attention of college students, and can provide ideological and political education to them and improve their ideological awareness. In terms of cognition, new media is responsible for conveying environmental knowledge and concepts to college students, so the development of new media centers on environmental information, and the content directly affects the cognitive level of college students, fully reflecting the importance of cognitive efficacy in new media of environmental education. On attitude efficacy, only one indicator is set for identity shaping, which has the highest score, but the lowest is 4.0, showing that the public number is still not obvious enough in terms of identifying with college student groups, influencing college students’ emotions and attitudes. Based on this, this paper points out the problems of the current communication efficiency of environmental education new media through the analysis of the evaluation results and puts forward suggestions to improve its communication efficiency in this regard.