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Beauty in the Eyes of the Beholders: How Government- and Consumer-Based Country-of-Origin Advantages and Disadvantages Drive Host Country Investment Dynamics

Building on the resource-based view, we propose conceptualizing a foreign multinational’s country of origin as a resource, an asset tied semi-permanently to the firm, and analyze how this resource affects its host country investments. We argue that the country of origin provides an advantage or disa...

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Detalles Bibliográficos
Autores principales: Cuervo-Cazurra, Alvaro, Un, C. Annique
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Berlin Heidelberg 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9867903/
https://www.ncbi.nlm.nih.gov/pubmed/36714042
http://dx.doi.org/10.1007/s11575-022-00497-8

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