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Early different cognitive processes evoked by carnival vs. general promotions when shopping online: An ERPs study
INTRODUCTION: The booming development of online shopping has intensified market competition. In addition to general sales promotions, online shopping has introduced new changes including artificial carnival promotions. METHOD: This study aims to investigate cognitive processes to an unknown e-commer...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9868857/ https://www.ncbi.nlm.nih.gov/pubmed/36699532 http://dx.doi.org/10.3389/fnins.2022.938511 |