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The link between self-uncertainty and conspicuous consumption: Tolerance of uncertainty as a moderator
This study, based on self-affirmation theory, aims to investigate the impact of self-uncertainty on individual consumption behavior. Self-uncertainty was categorized into moral, cognitive, and interpersonal self-uncertainty, and different types of self-uncertainty were manipulated through four exper...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9869260/ https://www.ncbi.nlm.nih.gov/pubmed/36698556 http://dx.doi.org/10.3389/fpsyg.2022.1066938 |