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Perceived emotional states mediate willingness to buy from advertising speech

Previous studies have shown that stimulus-organism-response (SOR) theory can well explain the willingness to buy from stores, products, and advertising-related stimuli. However, few studies have investigated advertising speech stimulus that is not influenced by visual design. We examined whether SOR...

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Detalles Bibliográficos
Autores principales:	Nagano, Mizuki, Ijima, Yusuke, Hiroya, Sadao
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2023
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9870619/ https://www.ncbi.nlm.nih.gov/pubmed/36698600 http://dx.doi.org/10.3389/fpsyg.2022.1014921

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