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Consumer motivation for organic food consumption: Health consciousness or herd mentality

Whether health awareness is self-awareness or conformity awareness is a question worth discussing. Especially under the current trend of organic food consumption, whether it is driven by health consciousness or herd mentality is worth exploring. This is not only about the government's formulati...

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Detalles Bibliográficos
Autores principales: Wang, Jiangbo, Xue, Yefei, Liu, Tingting
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9876609/
https://www.ncbi.nlm.nih.gov/pubmed/36711361
http://dx.doi.org/10.3389/fpubh.2022.1042535
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author Wang, Jiangbo
Xue, Yefei
Liu, Tingting
author_facet Wang, Jiangbo
Xue, Yefei
Liu, Tingting
author_sort Wang, Jiangbo
collection PubMed
description Whether health awareness is self-awareness or conformity awareness is a question worth discussing. Especially under the current trend of organic food consumption, whether it is driven by health consciousness or herd mentality is worth exploring. This is not only about the government's formulation of health policies for the industry (for example, paying more attention to health standards), but also about the sustainable development of organic food consumption (for example, suppliers highlighting their own health advantages). However, there is still little research in this area. Based on data from 1,658 respondents in four first-tier cities in China, this paper explores whether consumers are consuming organic food under health consciousness or herd mentality. This paper uses a logit model to explore the key causes of health consciousness or herd mentality, and uses a propensity score matching (PSM) method to measure the impact of health consciousness and herd mentality on organic food consumption, comparing the effects across age and education groups. The results show that: (1) Individual characteristics, family characteristics, health status, volition, social trust and market education significantly influenced consumers' health consciousness or herd mentality; (2) The main motivation for organic food consumption is health consciousness, but herd mentality plays a role of amplifying this effect.
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spelling pubmed-98766092023-01-26 Consumer motivation for organic food consumption: Health consciousness or herd mentality Wang, Jiangbo Xue, Yefei Liu, Tingting Front Public Health Public Health Whether health awareness is self-awareness or conformity awareness is a question worth discussing. Especially under the current trend of organic food consumption, whether it is driven by health consciousness or herd mentality is worth exploring. This is not only about the government's formulation of health policies for the industry (for example, paying more attention to health standards), but also about the sustainable development of organic food consumption (for example, suppliers highlighting their own health advantages). However, there is still little research in this area. Based on data from 1,658 respondents in four first-tier cities in China, this paper explores whether consumers are consuming organic food under health consciousness or herd mentality. This paper uses a logit model to explore the key causes of health consciousness or herd mentality, and uses a propensity score matching (PSM) method to measure the impact of health consciousness and herd mentality on organic food consumption, comparing the effects across age and education groups. The results show that: (1) Individual characteristics, family characteristics, health status, volition, social trust and market education significantly influenced consumers' health consciousness or herd mentality; (2) The main motivation for organic food consumption is health consciousness, but herd mentality plays a role of amplifying this effect. Frontiers Media S.A. 2023-01-11 /pmc/articles/PMC9876609/ /pubmed/36711361 http://dx.doi.org/10.3389/fpubh.2022.1042535 Text en Copyright © 2023 Wang, Xue and Liu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Public Health
Wang, Jiangbo
Xue, Yefei
Liu, Tingting
Consumer motivation for organic food consumption: Health consciousness or herd mentality
title Consumer motivation for organic food consumption: Health consciousness or herd mentality
title_full Consumer motivation for organic food consumption: Health consciousness or herd mentality
title_fullStr Consumer motivation for organic food consumption: Health consciousness or herd mentality
title_full_unstemmed Consumer motivation for organic food consumption: Health consciousness or herd mentality
title_short Consumer motivation for organic food consumption: Health consciousness or herd mentality
title_sort consumer motivation for organic food consumption: health consciousness or herd mentality
topic Public Health
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9876609/
https://www.ncbi.nlm.nih.gov/pubmed/36711361
http://dx.doi.org/10.3389/fpubh.2022.1042535
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