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Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing
With the development of science and technology and the continuous changes of social environment, the development prospect of traditional cinema is worrying. This work aims to improve the publicity effect of movie posters and optimize the marketing efficiency of movie posters and promote the developm...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9879408/ https://www.ncbi.nlm.nih.gov/pubmed/36701355 http://dx.doi.org/10.1371/journal.pone.0280848 |