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Analysis of top box office film poster marketing scheme based on data mining and deep learning in the context of film marketing

With the development of science and technology and the continuous changes of social environment, the development prospect of traditional cinema is worrying. This work aims to improve the publicity effect of movie posters and optimize the marketing efficiency of movie posters and promote the developm...

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Detalles Bibliográficos
Autor principal: Yang, Shuyuan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9879408/
https://www.ncbi.nlm.nih.gov/pubmed/36701355
http://dx.doi.org/10.1371/journal.pone.0280848

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